The Right-Minded

Saad, Lydia. "In 2010, Conservatives Still Outnumber Moderates, Liberals.'
Gallup.com. 6/25/10. Web. 9/17/10

The Right channel

Bauder, David. "Survey 40% of Republicans Watch Fox News Regularly."
www.HuffingtonPost.com. 9/12/10. Web. 9/17/10.

Not just pick-up trucks

Tierney, John. "Your Car: Politics on Wheels."
www.nytimes.com. 4/1/05. Web. 9/17/10.

The Right Life

Ripley, Amanda. "The Great Whiskey Gap and Other Voter Mysteries."
time.com. 12/17/04. Web. 9/17/10.
Inc., BPI Communications. "Political Reality: Scarborough has layered political affiliation onto its consumer data, and it speaks volumes."
mediaweek.com. 5/8/07. Web. 9/17/10.

The Great Outdoors

Ripley, Amanda. "Great Whiskey Gap and Other Voter Mysteries."
time.com. 12/17/04. Web. 9/17/10.
"Exit Polls". CNN. 2006-11-07

Inc., BPI Communications. "Political Reality: Scarborough has layered political affiliation onto its consumer data, and it speaks volumes."
mediaweek.com. 5/8/07. Web. 9/17/10.
Measuring the Market. "Republicans More Likely to be Outdoor Users."
mediaaudit.com. 5/08. Web. 9/17/10

Ripley, Amanda. "The Great Whiskey Gap and Other Voter Mysteries."
time.com. 12/17/04. Web. 9/17/10.